Southwest Airlines Announces Expansion in Memphis for AirTran Subsidiary
Southwest Airlines announced in early February that it will be adding additional service in Memphis through its AirTran Airways Subsidiary. In a national release by Southwest, the company detailed four new Memphis flights to three new AirTran routes; twice a day between Memphis and Chicago Midway, and once daily service between Memphis and Orlando, and Memphis and Baltimore/Washington. The new flights will begin service on August 11, 2013, and are in addition to the current five daily non-stops on AirTran between Memphis and Atlanta. The new service is available for booking immediately for flights on or after August 11.
Upon hearing about the new service, following a series of meetings at Southwest corporate offices the week before, Larry Cox, President and CEO of the Memphis-Shelby County Airport Authority stated, "We are very excited that Southwest has decided to add three new city pairs for Memphis to fly under its AirTran subsidiary. Many years of relationship building with Southwest are paying off. This service addition reinforces the message given to Memphians last September by Southwest Executive Vice President Ron Ricks when he stated 'We're here. We're here to stay ... You've got to be patient with us, and things will not happen overnight.'"
"We are enthusiastic and grateful that Southwest Airlines has decided to include MEM in their network. This news is a home run for travelers in our region hungry for affordable flight options," added recently elected Memphis-Shelby County Airport Authority Chairman Jack Sammons. "Southwest management has informed me that they will add additional flights this year based on how well these initial flights perform. As one SWA exec remarked in our meeting last week, 'The more flights we take, the more we get.' It's a new era in aviation in America and certainly a new era for our airport. Your Airport Authority will continue to be relentless in our efforts to make MEM the airport of choice for the traveling public."
Southwest is in the process of converting its AirTran subsidiary service markets over to the Southwest brand.