Memphis International Airport Notes

February 2013

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American Airlines Unveils its New Look

In January, American Airlines unveiled its new logo and exterior for its planes. It is the first new look for the airline in more than 40 years.

"Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American," said Virasb Vahidi, American's Chief Commercial Officer. "Our core colors red, white and blue have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American's origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the 'A' and the star."

American is preparing to take delivery of hundreds of new, lighter aircraft featuring composite materials that must be painted. Since the polished metal look was no longer an option, the importance of the paint selection became critical to honoring American's silver bird legacy. Silver mica paint was chosen as a way to maintain the silver heritage which American people and customers are passionate about, yet progress ahead with a clean new look.

The new American Airlines look is expected to continue following the announced merger with US Airways. For news on that announcement made February 14, 2012, visit this site: http://hub.aa.com/en/nr/pressrelease/american-airlines-us-airways-merger.



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