Delta Expanding In-flight Entertainment Options
Delta Air Lines launched new in-flight entertainment options for customers in early October as part of its $2 billion investment in the flying experience. The additions include Delta Connect, a new in-flight portal that will be available exclusively to all customers using Wi-Fi on Delta aircraft; wireless movies and television on demand on Boeing 757-300 aircraft; and a more user-friendly design for Airbus A330 in-flight entertainment systems that include more content choices.
"Customer demand is evolving every day and Delta is ahead of the game, delivering on customer preferences as it relates to technology and innovation," said Bob Kupbens, Delta's vice president – eCommerce. "Whether through our mobile apps, Wi-Fi on soon to be more than 800 aircraft or a more comprehensive and customer-friendly delta.com experience, Delta is delivering."
At the same time Delta is launching a new feature through on-board Wi-Fi: entertainment on demand. Entertainment on demand is now available on all 16 of Delta's Boeing 757-300 aircraft. Choices include an introductory price for television programming starting at $.99 and movies available for $3.99 from major Hollywood studios. Customers can sort titles by genre, length of feature, movie or show and other categories. Trailers are available for complimentary viewing prior to rental.
Customers flying on Delta's total fleet of 32 Airbus A330 aircraft will experience a redesigned in-flight entertainment experience with more entertainment choices by the end of 2011. The improved in-flight entertainment system will expand to the rest of Delta's fleet of nearly 300 aircraft equipped with personal in-flight entertainment by mid-2012.
The new system offers easier navigation, 150 percent more movies and more television, music and game offerings. A new feature includes a Delta Sky Kids section that offers family-friendly content designed with young travelers in mind.
Enhanced entertainment is not just for passengers on larger Delta Aircraft. In September, Delta became the first airline in the world to provide in-flight Internet service onboard its regional aircraft. Delta had previously announced its plan to expand the number of Delta aircraft – which currently includes its entire domestic fleet of more than 550 aircraft – with onboard Wi-Fi to an additional 250 regional jet aircraft operated by Delta Connection carriers. Delta will be the first carrier to deploy Wi-Fi across its entire mainline and two-class regional fleet.
Installations of Wi-Fi on Delta Connection jets will be complete by early next year. Once complete, all customers flying on Delta domestic flights with a First Class cabin will enjoy Wi-Fi access. Delta Connection aircraft featuring First Class cabins include Embraer 170, Embraer 175, Bombardier CRJ700 and Bombardier CRJ900 models operated by Delta Connection. The aircraft feature between nine and 12 seats in First Class and between 56 and 64 seats in Economy.