Memphis International Airport Notes

April 2009

Delta Moves Forward with Rebranding at the Airport

Passengers will see visible signs of the Delta-Northwest merger on their next visit to Memphis International. Delta has converted the Northwest branding in the terminal to the Delta Air Lines name. Until now, evidence of the merger has been mostly behind the scenes such as synchronizing flight schedules, aligning route maps, and integrating technologies and workgroups

Delta combined its ticketing / check-in and baggage claim with the Northwest space in terminal B, vacating the space it had occupied in terminal A since 1974. Northwest signage was replaced with new Delta signage at curbside, in the ticket lobby, at the gates and elsewhere in the airport. The former Northwest World Club was renamed the Delta SkyClub.

Former Northwest flight attendants, SkyClub representatives, gate and ticketing agents have replaced their Northwest uniforms with a newly designed Delta uniform as an outward sign the two airlines are now one.

Delta’s goal is to have nearly 250 premerger Northwest planes repainted with the red, white and blue Delta livery by the end of 2010. The conversion of plane interiors will be complete by the end of 2009.

All food, beverage and entertainment options have been standardized. Delta will be offering free snacks and nonalcoholic beverages on all flights.

The airlines hope to have a single operating certificate by the end of the year.

Since the merger, Memphis International has had a net gain of five Delta flights. Delta recently added a second daily round-trip flight between Memphis and Salt Lake City. The additional flight provides air travelers faster options for connecting across the mountain west to points around the world. Beyond offering more convenient westbound service, the flights are strategically timed to allow seamless international connections to Tokyo and beyond Tokyo, to 12 points throughout Asia.

Memphis - Salt Lake City

 

Departs

Arrives

Flight 5727

9:15 a.m.

11:39 a.m.

 

Departs

Arrives

Flight 5718

2:31 p.m.

4:55 p.m.



Salt Lake City - Memphis

 

Departs

Arrives

Flight 5736

9:35 a.m.

1:50 p.m.

 

Departs

Arrives

Flight 5728

1:47 p.m.

6:03 p.m.




Delta Rebranding at the Airport

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